Connect Google
The business owner needs to connect the Google account that manages their Google Business Profile.
Copy the Google Review Link
Once Google is connected, copy the direct Google review link from the Reputation settings.
Fill out the custom values
Custom values power the funnel, review request messages and automations. Fill these in before testing anything.
Copy the Review Survey Link
The Review Survey Link comes from the second funnel step called Customer Review Filter.
Upload the client logo and copy the logo URL
Upload the client’s PNG logo into Media Storage, copy the file link and paste it into the Client Logo URL custom value.
Set up custom email sending
Email review requests should ideally send from the client’s own business domain for better trust and deliverability.
Set up phone number and SMS verification
SMS review requests need the correct phone number, regulatory bundle and verification setup before sending to real customers.
When to select Business
Select Business when the client has registered business documents or formal company details.
When to select Individual
Select Individual when the client is a sole trader or individual without registered company documents.
Hi {{contact.first_name}}, thanks for choosing {{custom_values.client_company_name}}. Could you leave us quick feedback here? {{custom_values.review_survey_link}} Reply STOP to opt out.
Add customers, upload a CSV or connect a CRM
Customers can be added manually, imported by CSV, or pulled in through a CRM connector where available.
Minimum CSV details needed
The CSV should be kept simple. Ideally, it only needs the customer name, mobile number and email address.
Social media, widgets and testimonials
These steps cover the social media integration, Google review widget and video testimonial widget. Screenshots can be added here once captured.
Connect social media accounts
Connect Facebook and Instagram so positive reviews can be repurposed into social proof content.
Set up Google review widget
Add the Google Business Profile review widget so selected reviews can be displayed on the client’s website.
Set up video testimonials
Create the video testimonial request link or widget where this is included in the client’s account.
Social Planner / Google review widget / Video testimonial widget screenshots
Test everything before going live
Before sending real review requests, test the full journey yourself and make sure every link, message and automation works correctly.
Test SMS / Test email / Workflow overview screenshots
Setup complete
Once every step has been completed and tested, the account is ready to collect reviews, send requests and guide customers through the review filter journey.

